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« APQC KM Assessment Survey – | Main | Blog Excitement Part One: Offering a Partial Antidote to Ever Exploding Content. »

February 16, 2005

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Yvonne DiVita

Thanks for the mention, Bill. It's interesting to me that people are still relying on those old Dick and Jane terms: ROI, and 'thinking outside of the box,' when we no longer live in a Dick and Jane world. We've travelled far beyond those basal readers with their 300 world vocabulary. Today's vocabulary is universal-- the customer really has the first, last and final say in what gets bought. To serve the customer, one has to first reach that customer...blogging opens the door wider than any other form of communication to date. Even the rise of the Internet did not do for business what blogging has the potential to do. Yes, with great power comes great responsibility--and there is where ROI comes in: without paying attention -- CLOSE attention-- to your customer base, your return on investment will be: 0. Paying attention to your customer base, learning about them, talking with them, listening to them, raises your ROI by hundreds of points, immediately. The sky is the limit... and, ultimately, you'll learn the true value of your ROI from your customers, not from an Excel spreadsheet, or a meeting with your CFO, or from the return on your creative marketing.

World business for sale

I agree with Yvonne!
This is a great post.
We would be honored if we could be added to this great blog. We are from the World Business for sale is the leading independent businesses for sale listing service http://www.worldbusinessforsale.com/

Good work keeps it up!

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