Thanks to Anne Stanton for pointing me to this article, by Nancy Schwartz, Should Your Nonprofit Launch a Blog? It begins with a useful definition of a blog for those not familiar with them and offers two good examples of non-profits with blogs, the Citizens League and Oceana.
Nancy offers some good reasons for using a blog to promote your non-profit organization. Here are her thoughts in her own words.
• Quickly summarize and point to other articles on the web that are relevant to your audience.
• Include audiences (or selected audiences) in conversation on critical topics.
• Invite experts in your field or issue area to contribute as guest bloggers.
• Get timely information out without tech staff or web designers. You can even do "real-time" reporting from a conference, field visit or legislative session.
• Cross-promote and re-use all the content you create for your website, print magazines and e-newsletter
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