Another link from Rick Bruner leads to Strange Attractor by Suw Charman. It is sponsored by Corante which also does Many 2 Many. As the site says, "In Strange Attractor, Suw picks out patterns from the apparent chaos that is the blogosphere. She explores business blogging as well as adjacent territories such as social technologies, writing and storytelling, e-learning, digital rights and journalism."
Suw writes about the content of her blog in one of her posts, "If you could visually represent the ebb and flow of my thoughts, you'd find a lot of swirly folded patterns emerging. The cause? Blogs - my very own strange attractors.
But blogs have a far wider effect than just making me think in swirly folded patterns, they are perturbing the business world as well. A disruptive technology that is more often than not smuggled in through the back door by evangelist employees, blogs are helping to unite previously scattered communities of interest.
Like instant messaging, blogging is gaining such a strong foothold amongst business users that by the time the management realises they have been infiltrated, they no longer have the power to switch it off. .."
and adds "What makes for a successful blog? How do we counter high churn rates and rapid abandonment? And how do we implement blogs in business in a way that engages users and brings most benefits? Over the coming months, I will be examining these questions as well as looking at some of the side issues, for example, what is the role of storytelling in business blogging? Are the best bloggers also the best storytellers? Or does content trump language?"
She convinced me. I set up my RSS feed.
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