10 Rules for Corporate Blogs and Wikis

Nick Wreden provides some useful suggestions in his April 13, 2004 article in MarketingProfs, as well as a few things to avoid. You need to be a subscriber to get the full article but the subscription is free. His rules are common sense and evolve around being honest, relevant, and trusting but we often see these three ingredients missing from other marketing efforts. Nick includes a link to a presentation on how Lucent is supporting bloggers and how the increased content from blogging can be useful and usable for the enterprise. At this link there is also another presentation that addresses the integration of output from sources such as blogs with other enterprise information using social software and social network analysis. There is also a link to Scoblizier’s The Corporate Weblog Manifesto which offers similar advice with several additions, including providing a human voice.