A few weeks back the Boston Globe ran a story on how blogs are giving painters a new way to sell art. It focused on the work of artist Elizabeth Torak and her two blogs, On the Easel and Creative Proess. The article said that Torak still sells most of her work through the Tilting at Windmills gallery in Manchester, Vt., but she said her blog "certainly helps supplement sales" by raising the interest level of prospective buyers. Writing for the blog, she said, requires her to clarify her ideas, which makes it easier to know what to say to collectors when she meets them. This is a by-product of most blogs.
They also mentioned San Francisco artist Anna L. Conti who said the Internet has fundamentally changed the way she sells her work. The article said, “Conti's blog is focused on the day-to-day life of herself as artist, offering one day a detail of a painting that will be on display at an upcoming gallery exhibit, another day the type of framing she used for one work.”
Nice to see more public awareness for art blogs.
As you know, documenting work is another way artists use blogs, myself included. Since I always have a short written piece accompanying my daily posts, it was really good to have that affirmation that composing my thoughts about the work prepares me to speak better when face to face with collectors, gallery directors, etc.
Posted by: Mick Mather | July 11, 2007 at 10:34 AM