Here is more good news for business blogs. ReadWriteWeb recently covered a Forrester report, Despite The Recession, More Than 50% Of Marketers Will Pursue Social Applications, by Jeremiah Owyang of Forrester. Jeremiah surveyed 145 global interactive marketers in both B2B and B2C companies with more than 250 employees on their social media marketing plans. Blogs are included in the social media mix and they had the highest combined total for increasing or staying the same in marketing investments.
One question was, “Assuming that the economy us in recession in the net six months, how would you change your investment in the following marketing channels.” The results included: Blogs – increase 65% stay the same 31%% decrease 4%; Social networking – increase 72% stay the same 22% decrease 6%; Display ads – increase 16% stay the same 44% decrease 40%.
I continue to see active interest in business blogs in the many software venders I speak with, supporting these results. The key to success is to align the blog with your business objectives. At the same time, you do not want to simply use your blog as a PR and marketing channel but provide value to your readers. If you have a business blog, what are your plans?