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« Staying at the Seven Dwarfs Motel, Twin Mountain NH | Main | 2013 Fortune 500 Expand and Branch Out in Social Media: Google+, Instagram, 
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July 15, 2013

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Bruce Lewin

Hi Bill, I think you're spot on here... have you noticed any firms shifting how they allocate budgets to better reflect the ideas you talk about at the end of your post?

Bill Ives

Bruce - you raise a good point. I was writing about what should happen, not necessarily what is happening, which I think largely is the opposite of what I wrote. I have no real hard data either way on corporate strategy except what I see in the news which is not always encouraging. Perhaps some companies will look at the economic benefits of increased employee engagement and take action. Then benefits for society as a whole will follow.

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