This is another in a series of my notes on IBM Connect 2013. Here are my notes from 2011 and 2012. I am very pleased to be back again after the last two years thanks to IBM’s support. Kevin Cavanaugh, VP Strategy, Social Business and Nigel Beck, VP Business Development led the opening session. Jonathan Copeland played some rock music to get us awake after last’s night events.
Nigel said there will be five demos from IBM partners. These firms just did the work without having to talk to IBM. You can just go to the IBM site and get started. There were 14 challenges present at the throwdown challenge and five were picked for this morning by audience votes. The first demo was from SugarCRM. It provides CRM solutions. Clint Oram CTO and Co-Founder did the demo. Kevin mentioned that Clint has read every Stars Wars book. SugarCRM is the currently fastest growing CRM app. It can turn every employee into a salesperson. Sugar CRM links to IBM Connections to use its capabilities to help with collaboration around sales. You even close deals within Connections.
Andrew Filev from Wrike did the next demo. Wrike does social project management. Wrike integrates with IBM Connections to become more social. I have covered them before (see for example Wrike Takes Project Management Mobile). Emails can be integrated into Wrike and Connections to become social objects with version control. So the team can become more efficient. You can reach out to team members and assign tasks. Wrike is mobile enabled to extend its reach. The tasks get pushed into the activity stream in Connections to better monitor progress. Wrike is very scalable. One client has over 2,000 tasks on a project. You can look at resource availability to help fill the team.
Colin Goudie and David Simpson, Senior Developers, AppFusions led the next demo. Being part of the AppFusions team, I was very pleased to see this portion. AppFusions builds software that bring tools together. Colin and David showed integration between Atlassian JIRA and IBM Connections and SameTime. It uses OpenSocial gadgets. You can work in JIRA or Connections and have the work appear in both apps. Next they showed SameTime connecting with JIRA. You are in JIRA and can move to SameTime. They also have SameTime connections with other Atlassian apps such as Stash. In addition, there is integration between Connections and Atlassian Confluence. You can create a Confluence page and it appears in the activity stream in Confluence. There are also mobile integrations.
John Tripp from Trilog did the next demo. He is also an opera singer. He showed a demo integrating their project management app and Connections. You can start in Connections and go to their project app. You can use the Connections activity stream and have your project work get aggregated into a Connections community. He showed a social gnatt chart. The work in their app appears in Connections to make use of its capabilities. You can update status in Connections and it will appear in their project app.
Russ Fradin from Dynamic Signal. He does marathons. The tool does social CRM. He said that your employees can be your greatest advocates with Dynamic Signal. Their solution can manage the whole process giving employees some freedom and the company some level of control to strike a balance. Activities in Dynamic Signal appear in the Connections activity stream. The company can present messages that it would like its employees to share on their Twitter and Facebook pages and other means. Employees can earn points for this activity. Others can see this and also share it. Employees can share content that their company wants shared and get rewarded for it.
Kevin said there is an open app dev challenge coming up with $5,000 in prizes and there is another contest with same prize money. These are in OpenNTF.org. Jane McGonigal next spoke. Her recent book is, Reality is Broken, and it covers her topic in more depth. She said there are 1 billion gamers in the world who spend over an hour a day gaming online. She said this is good news. Over three hundred million minutes are spent each day on Angry Birds. The average Call of Duty player spends a work month a year playing. Many players called in sick when a new release came out.
In contrast 71% of workers are not engaged in their work. This costs companies 300 million annually as well as lack of innovation. Gaming can be used to get the right engagement. The engagement economy is about unlocking the energy put into gaming. For example 100 million hours went into Wikipedia. This is only 7 days of the time spent on Call to Duty playing. If you can put this time to work on world problems or company challenges much can be done. You want mass participation. Girls are catching up to boys in gaming hours and 92% of two year olds are playing games on their parents’ devices.
She showed ten positive emotions that people get from gaming. They are in order: creativity, contentment, awe and wonder, excitement, curiosity, pride, surprise, love, relief, and joy. These positive emotions have a great impact on how we solve problems. These positive emotions can overcome stress. There is science backing this up. She has a site - show me the science - to give access to the studies. For example, children who play games score higher on tests of creativity.
Gamers spend 80% of their time failing but they are willing to hang in there to succeed. Studies show that ADHD symptoms seen to disappear when people are gaming. Also cooperation is enhanced through collaborative gamers. Gamers with autism show higher social awareness when doing multi-player gamers. Gamers can outperform drugs on the treatment of depression. Games make us resilient and more likely to get going until you succeed. She showed some great pictures of gamers in action and focused on their tasks.
She said that the opposite of play is not work but depression. If you can put play into work people will perform much better. She showed brain images of active gamers vs those watching them. The active players have much more active brain images. This is especially true for the area, hippocampus, where new learning takes place. These changes are lasting.
One project turned to the game, Farmville, to transfer the participation in an actual city garden. They got a 400% increase in participation. I certainly agree that making work into play gets better results. People doing their passions do not retire. When I was developing training programs for businesses in the 80s, including IBM, I always tried to introduce a game aspect with simulation. This could occur in a computer-based game or a classroom situation. It shortened the required training time and increased perform at the end of the experience and then again on the job. This was especially true if you could bring the learning tools back to job to help with the work.