My Merced Group partner, Catherine Shinners will present at next week’s Enterprise 2.0 on " Building an Online Community from Strategy, Planning, and Launch to Effective Engagement and Adoption.” Her session is at 11:15 – 12 on Tuesday June 19 in Room 312. Here is the description.
“Building and supporting community is a powerful way to build leadership relationships, connect with customers to improve service and accelerate innovation or transform internal organizational productivity. Yet sometimes organizations grab a packaged-off-the-shelf community offering and launch a site and find that it is not gaining the engagement and adoption that was hoped for. If you’re thinking of building an online community or have started on the path, but are not sure you have all the elements in place, this session will provide you with a roadmap to community strategy, planning, launch and early stage adoption, and engagement practices.
The session will guide you through a community strategy process that is aligned with the business strategy, identifying and surveying stakeholders, accurately assessing and clarifying the unmet needs of the community stakeholders to drive the user experience, content and programming plans. Using a case example of an online community for education leaders, the session speaker will outline considerations for staffing and resourcing a community, engaging constituencies through social media, marketing and communications efforts for adoption engagement, analytics and Key Performance Indicator development to assess health of the community.”
It is part of a great community management track created by Rachel Happe. Hope to see you there. I will be blogging the conference.