I have been writing about the capabilities of Drupal, primarily as supported by Acquia, for some time (see for example, Acquia Provides Drupal Commons to Support Open Source Enterprise Collaboration) My friend Geoff Bock recenlty report a report on Enterprise-Grade Web Publishing with Drupal that he summarized in his blog post, Why Publishers Should Care About Drupal.
Geoff points that in the digital world it is not simply enough to create great content. You have to make the content accessible to people though the various flavors of search. As Geoff writes, “It is also about making it useful, usable, and findable, relying either on web browser or mobile devices.” I have said to many of my blog consulting clients, you are now speaking to two audiences, people and machines. You have to engage both. If you only speak to one you lose. If you just address machines, you are like the ”content farms” that have sprung up for that purpose (see Content Creation: The New Sweat Shop of the Mind). If you just address people, most of them will not find you in this world of information overload.
As Geoff writes, Drupal provides core taxonomy management capabilities and integrates these capabilities with auto-categorization services such as OpenCalais. Publishers can now easily enrich their content with semantic terms and categories during various steps of the publishing processes. This is essential as with any application of this type it is important to have the functionality align with the work process.
Geoff goes on: “With semantic markup embedded in the content stream, a Drupal-powered publishing environment can optimize search results, organize content for faceted navigation, and make information “more intelligent” for access and distribution. Third party search engines, syndication services, social sites, information aggregators, and other content-aware web applications can recognize the metadata tags and use them as signals within their own environments to filter information for their particular audiences. Mobile web apps and native mobile apps (including ebook readers) can easily render the Drupal managed content.”
I would encourage you to download the free white paper. It covers four key capabilities that Drupal enhances: metadata management, semantic enrichment, publishing workflow, and distribution across the web. These is a rich set of advice within it, especially if you want your Web content to get noticed.