There seems to be another consulting industry on the rise, consulting on business uses of twitter. Well, has provided its own business guide. As reported in thenextweb, the new version of business.twitter.com provides twitter success stores, ideas, tips, tools and resources. It starts by defining what Twitter is and what it can do fro business. “As a business, you can use Twitter to quickly share information, gather market intelligence and insights, and build relationships with people who care about your company.” I would agree.
There are some interesting stats: 370,000 new sign-ups daily, 95,000,000 Tweets per day, 175,000,000 registered users.
One of the tutorials offers Twitter Best Practices. It includes rules for both individual and large companies; share, listen, ask, respond, reward, demonstrate wider leadership & know-how, champion your stakeholders and establish the right voice.
More specifically give a glimpse of developing projects and events and reference articles and links about the bigger picture as it relates to your business. Be a good citizen and retweet and reply publicly to great tweets posted by your followers and customers. Listen and respond to compliments and feedback in real time. Sounds good. They even have a tweeter feed on the topic – @TwitterBusiness.
The site offers case studies: Best Buy, Etsy, JetBliue, and Moxsie. The latter is a fashion company and it allows followers to get a peak at new trends and can gauge their reactions to these new ideas. Best Buy uses tweeter to support its customer service. It empowered the its Geek Squad tech support service and corporate employees to staff their @twelpforce account on Twitter. Any Best Buy employee, working on company time, can provide answers using an @reply to the customer. In both cases it is about engagement and empowerment. With Moxsie it is engaging customers and with Best Buy, it is employees who, in turn, better engage customers.
There is much more including information for developers on its API and advertisers on the analytics if offers them. I like Twitter’s business guide because it is accessible and clear. They are not the first software company to do this but they serve as a model for others.