The NetProspex rankings are posted and I was pleased to see that my current town of Boston ranked fifth on the NetProspex list. The top four were, in order, San Francisco, San Jose, Calif., New York, Austin, Texas. They also monitored the social media activity of employees at many companies in the US, and ranked them according to overall activity. This order makes intuitive sense. New Orleans, my home town, was ranked 48 as it has better things to do.
Their NetProspex Social Index (NPSI) was used to score and rank social network activity across a number of social networks, including Twitter, Linkedin, and Facebook. The data was mined from their database of business contacts. There are three components to the score. First there is social connectedness: the number of employees with at least one social media profile. Second there is social friendliness and reach: the average number of connections per employee across major social networks. Third is social activity: the average number of tweets, number of followers, and number of users following.
The top ten verticals were, in order: search engines – portals, advertising & marketing, banking, traditional media, and toys & games, HR & recruiting, IT, software, consumer electronics, and retail apparel. The last on the list (46 – 50): museums & art galleries, zoo & national parks, trucking, moving & storage, laundry, funeral homes.
They also looked at Twitter use in a separate listing. Some of those on the bottom rose to the top ten (in order): search engines – portals, traditional media, banking, advertising & marketing, zoo & national parks, beauty care, HR & recruiting, toys & games, IT, and software. This list was the most counter intuitive of the various listing and thus, to me, the most interesting.
In addition, NetProspex looked at the social media usage by job roles. The top five were (in order): marketing, HR, communications & PR, IT, and sales. The bottom three were: payroll, treasurer, and maintenance. It is not surprising to see that the outward facing jobs are making greater use of social media.