I have been following the convergence traditional media and social media for a while and wrote about Jimmy Fallon in this context (see Social Media is Changing Late Night TV Landscape and Much More). Jimmy has now started his own hashtag: #whydonttheymakethat and solicited fan submissions, some of which made it on the air! Here is a link to a Late Night with Jimmy Fallon episode as Jimmy has some fun with this hashtag. He actually reads some interesting product ideas. While this has started as a humor stunt, there could be some crowdsouring potential here.
At a minimum it is another creative link of social media and traditional broadcast TV. He got thousands of tweets from his audience showing the power of TV to integrate with social media. The late night hashtag has become a regular part of the show. Some of these ideas were great and most were funny. Move over Cisco i-Prize and GE.
I recently wrote that the convergence of TV and the Web is not waiting for the single box solution. Many creative efforts, such as this one are already occurring. I can see many business applications of Jimmy's approach. I would not be surprised if they are not already occurring. Have you seen any?