This blog continues to share ideas and hopes to generate discussion on social business, knowledge management, and emerging technologies. It also increasingly covers my home, New Orleans, my painting, and travels.
Here is the
monthly listing of my Fast Forward blog posts. I find it helps me with an
archive and hopefully is also useful to you. There is a separate category for
these summaries in my right side column on this blog. There will be more in
at the French consulting firm, Early Strategies, recently completed an
interesting study of enterprise 2.0 adoption that I learned about through
Twitter. The report titled, Toward Enterprise 2.0: Making the Change in the
Corporation, is based on an online survey conducted between November 2009 and
January 2010. The participants included a primary set of people involved in enterprise
2.0 deployment, and a secondary audience of well-informed users of enterprise
2.0 applications and projects. The majority of participants were European with
18 percent from the US. The report stated that they mostly belong to CIO/IT
(38%), followed by HR (16%), Communications (12%) and Marketing (12%).
A number of themes for successful enterprise 2.0 adoptions emerged from
the data.Like many others, the
respondents indicated that, “though technology is important, it is not about
technology.”The report went on to
state that, “moving toward enterprise 2.0 is not a standalone game; it has to
serve the overall corporate vision. The transformation has to plant its roots
into the organization’s culture and strategy.”The report used Schein’s organizational culture model, and
the Early Strategies’ Enterprise 2.0 maturity model.It segmented the transformational requirements into three
organizational level transformation must support a strategic vision.This could be a broad goal such as
being a pioneer in the area or a more focused one such as moving toward more
corporate social responsibility. At individual level, the transformation has to
help with the daily work.The
broad goals of the organization may not be top of mind for the employees who
have to undergo a change in the way they work and/or the tools they use.Getting the job done better and more
efficiently will be the main driver for them. At management level, an
enterprise 2.0 transformation needs to help create a different and more
accurate and up-to-date management model.I believe that the transparency built into enterprise 2.0 tools and
practices can certainly address this management goal if used properly.
I think this is
a useful approach and these three levels need to be working in harmony for the
general health of the company, as well as any enterprise 2.0 adoption efforts.The report also states that the
benefits on all three levels need to be communicated widely during the adoption
process.So far these results are
consistent with most management and technology transformations. The report goes
on to offer some new insights that may be more specific to enterprise 2.0.
First, it stated, “although
there are complex impacts on management, it is important to note that by simply
participating, managers transfer their status into the new paradigm; while not
participating creates a real discrepancy.” I would agree as the nature of
transparent tools changes to course of work. I know of one firm that had its
first project come in under budget when they adopted enterprise 2.0 management
tools. They attributed this to the transparency as everyone could see what has
happening at all times in the process so accountability was clear and continuous
improvements were made (see Changing Organization Behavior at XM Radio through
Next, the report stated,
“Middle management appears to be the organization layer where adoption is the
slower, or most difficult, for all types of organizations and at all stages.”
Now this has frequently happen in organizations going back to the Roman army
but it remains an issue to address. Booz Allen spent the majority of its change
management efforts on this level as it moved to an enterprise 2.0 collaboration
The third point was, “Networking
tools (rich directory, profiles, microblogging, forums, tagging, …) may be
deployed just before collaboration tools (wikis, groups, …), or together,
rather than the other way around or not being prioritized.” Some of the vendors
have recognized this and are prompting their networking tools as a “Trojan
horse” before getting into the more complex process of aligning collaboration
platforms to work processes. These networking tools can show quick returns and
provide a means for viral marketing of these benefits.
The report suggests that,
“communicating externally about the internal change may help to change the
mindsets internally.” This is an interesting idea. Those that have been
successful in enterprise 2.0 are by definition early adopters who often like to
promote their efforts in the external world. This external promotion will indicate the importance of the
transformation, as well as potentially provide more pride within the workplace.
Finally, it added that it
helps when “new educational modes: mentoring and collaborative learning,
structured or unstructured, when the community takes care of improving each
one’s participation.”I have
always found that collaborative peer learning produces the best results.
Enterprise 2.0 tools now allow for this peer learning to be more effective. For
example, I have seen several instances where switching to blogs in the learning
platform dramatically increased results.
I think these are all
excellent points. There is much more in the thirty eight page report as I have
just touched on a few highlights. It is available at the Early Strategies web
launched its online storefront for Google Apps™ products and services. The
Google Apps Marketplace makes it easier for more than two million Google Apps
customers to discover, purchase and deploy integrated business applications and
related professional services. By integrating with user account and application
data stored in Google Apps, these cloud applications provide a simpler user
experience that can increase business efficiency and reduce administrative
overhead. It is another step in Google’s move to become a player in the
productivity software space, especially the cloud version.
Now Zoho recently announced it has added Zoho CRM and Zoho Projects to the Google Apps
Marketplace.™ These are two of their most popular offerings. Zoho had
previously integrated their apps with Google at the log-in level with single
sign-on.Now, they are taking
their integrations deepe using the enhanced APIs for Google Apps.
Users gain a
variety of benefits from the integration of the Zoho applications with Google
Apps. For all Zoho applications, the integration lets users automatically sign
in to the Zoho applications with their existing Google Apps credentials. In
addition, Zoho Business applications are listed in Google’s universal
navigation, and Zoho application gadgets can be embedded in relevant Google
applications, such as Gmail™, iGoogle™ and Google Sites™.
With Zoho CRM
ussers can view Gmail emails in Zoho CRM contextually, so all Gmail emails
exchanged with a Zoho CRM contact can be viewed. Users can also import contacts
from Google Apps to Zoho CRM, view Zoho CRM calendar events in Google Calendar,
Projects users can view Zoho Project calendar events in Google Calendar and
attach Google Docs™ files to Zoho Projects.
Here is an
interesting post, It Is Not About Our App, It Is About the User's Data and Context,
by Zoho’s CEO Sridhar Vembu that discusses their integrate with Google Apps.He writes that an important emerging
theme in cloud applications is the one-browser-tab approach to design. In this
case there is contextual integration of information across applications, so
that whatever app the user happens to be in, relevant information is pulled
from other apps and displayed it in the right context. This is a good move by both
Zoho and Google. .
This is the sixth in a series of images of New Orleans neighborhoods taken in February 2010 the weekend before the Super Bowl victory and two weeks for Mardi Gras. I certainly did not have time to cover them all but this series will provide a glimpse of the city that I hope you will want to visit.
Okay, the Columns Hotel is not a neighborhood but it is located between the fifth and seventh neighborhoods in this series. It located on the edge of the Garden District on St. Charles Ave. and the edge of the Uptown area above St. Charles that I will cover next. My grandmother was the manager in the 1950s and I would visit her often. Her room was on the top floor and I remember the sky light and stairs (see below). I have stayed there a number of times in the past few years, including once in my grandmother's old room on the top floor.It is located at 3811 Saint Charles Avenue.
The Columns Hotel was designed by one of New Orleans' great architects, Thomas Sully. It is the only remaining example of a large group of Italianate houses that he designed in the late 1880's. It was use for the interior scenes in the Louis Malle movie, Pretty Baby.The bar is one of the favorites in the uptown area and live music is often provided. You can see the location in the map below
This meal was inspired by the French Laundry
Cookbook.The main meal included
veal short ribs, polenta cakes with root vegetables,baby artichokes, and asparagus. The veal was grass-fed
(non-torture) from Vermont. We started with a wonderful eggplant spread,
roasted red peppers, and a salami. Don does a geat job of describing the
cooking and the meal in this post, Veal Short Ribs and Asparagus – Winter into Spring
Dinner, so I will defer to him from the details. Below you can see the
assemblage of the main event, as well as the starters.
I received a review copy of Joel Sartore's new book, RARE: Portraits of America's Endangered Species, and greatly appreciated it. It is published by National Geographic. The book presents 68 iconic images
representing Joel’s three-year investigation into the Endangered Species Act.
It protays some of the creatures it exists to protect. The book moves from
condors to crocodiles, wolverines to woodpeckers, snails to sea turtles,
plovers to pitcher plants. RARE presents each animal with the number left. This
is very impactful.
As you open the book you see a Southern Mountain
Yellow-legged frog breaking the surface. The contents are organized by the
number of a species left on earth. Many are fewer than a thousand or
unknown.I was surprised to find
there are only 46 Woodland Caribou, 195 Ocelots, around 300 Wolverines, 330 red
wolves, 356 Condors, and 539 Whooping Cranes. I remember as a kid in New
Orleans seeing the Whooping Crane stamp released connected to Louisiana.
Even among more animals with greater numbers, it is
concerning to see only about 3500 Polar bears and 2,000 American Crocodiles. Joel’s
photos really make these animals come alive. There are some plants, as well.
Joel Sartore is a winner of the 2010 North American
Nature Photography Association (NANPA) “Outstanding Photographer of the Year”
award, and award winner at the 2010 Pictures of the Year International (POYi)
competition for images that form the foundation of this book. You can visit
Joel’s web site to see a video on the book.
This is a highly recommended book on an important
Flake recently demoed Pivot at TED. It is a new way to browse and arrange massive amounts of
images and data online. Built on Seadragon technology, it enables spectacular
zooms in and out of web databases, and the discovery of patterns and links
invisible in standard web browsing. Gary is a Technical Fellow at Microsoft,
and the founder and director of Live Lab. He shows how you can take control over
data to see trends that might be undiscovered otherwise. For example, being able to see all
Wikipedia pages related to a topic at once, allow you to see trends that are
not contained in any single entry.
said that with Pivot you can navigate the Web as if it is a Web and see
relationships. He talks about
taking the curse of data overload and turning it on its head to take advantage
of quantity to see the patterns within it. Here is Gary’s Pivot talk on TED.
we take a different approach this is exactly the goal of the Darwin Awareness
Engine (TM). Instead of bring you long lists of content on topic that are order by
popularity, we show the top 100 themes within the content that relates to your
topic of interest. We attempt to
let you discover unexpected patterns, content, and relationships in this
Now collaboration is
forecasted by Forrester to be one of the big drivers for smart phone usage in
2010 (see Smartphone Surge
in 2010). In line with this
trend Brightidea has announced the release of Brightidea
Designed exclusively for Apple’s iPhone and iPad, as well as the Google Android
platform, the native App brings the Brightidea platform to mobile users.
The Brightidea MobileTM
app supports public or private communities and is designed to support the
rigorous security requirements and access controls required by large
enterprises that host many online brainstorms simultaneously.
Users of Apple’s iPhone and iPad can move between
multiple Brightidea WebStorms through the familiar iPhone interface and simple
navigation menu with built-in access to all accounts, campaigns, ideas, and
comments. With Brightidea Mobile, users can view, post, comment, vote,
and share ideas as well as use Brightidea’s corporate micro-blogging feature
that allows users to post and follow activity within their innovation
One of Brightidea’s first clients to roll-out the
mobile app is The Nielsen Company. Brightidea Mobile TM
can be downloaded directly from the iTunes store. I think the migration to
mobile instances of enterprise 2.0 collaboration software will continue. Most
studies have shown that moving to mobile is a major direction for enterprise
software (see for example, Global Intranet Trends 2010 Report).
Brightidea was also recently selected by the city of San Francisco to power their program to get more employee involvement in improvements for the city. They are also supporting Ireland's efforts to get more citizen involvement in improving the country in the Your Country Your Call effort. A mobile app should be very useful in these cases.
Here is an example of how
the Darwin Awareness Engine™ can uncover breaking news before
it hits the mainstream press. We
have the concept of rising and falling stars as topics gather or lose momentum
on the Web.These rising andfalling starts are displayed in a
ticker tape type across the top of the Darwin screen.
Recently, Thierry Hubert notices an acceleration or rising star on the term
– tuition hike.He looked at the
formal mainstream media and found nothing. Then he looked at informal media and
found a lot of content and variety of related themes on the Darwin Scan Cloud™. For example,
there was a video of UCLA students protesting the tuition hike at their school.
There are several other sites with
similar videos. It appeared to be a coordinated by the UCLA students through
social media. Here is link to a video of the Darwin screens and results hosted on
We found a similar example recently,
when we saw that the Latino community was organizing through social media to get
Lou Dobbs. This social media effort appeared through Darwin before it was
picked up by the mainstream press.
to move fast in the TV sector. Apple and other Web apps have certainly impacted
the music industry and print publishing.Now there is a move to impact television by changing the business model.
Instead of subscribing to cable for a fixed fee to get a lot of stuff bundled,
Apple wants to sell TV programs one at a time, like they do with music, for a
low cost per program. A recent Fats Company article best that they will succeed
(see: Apple's iPad Disrupting the Network TV Business Model? I'd Buy That for a
Naturally, the TV industry is exhibiting broad concern
over this plan. While they're want to get on the Apple's iPad bandwagon as a TV
player, they are worried that lower prices will cut into their revenue streams.
Now TV has its markets to protect but there are also 125 million registered iTunes
users, representing a huge potential market, waiting to be tapped by someone.
The main worry on the TV side is that production is expensive and each show
represents a huge investment in time and money. Can they get their money a buck
at a time?
The FastCompany article, which builds a story in the New York Times,
suggests that they would be fools to not do this. If they do not offer programs
at attractive prices, people will just steal the shows as it is not that
complex to do in the digital world. If the price is right, it will convince
most people not to do to the trouble and potential risk to resort to
piracy.It will be very
interesting to see how this shakes out. We feel that Darwin can help the winners, whoever they are, with both
news gathering and impact analysis regardless of the winner as TV moves closer
to the Web (see Monitoring and Measuring the Impact of Public
Service Media Part Two: Addressing the Issues).
Here is a 14" x 18" acrylic painting of silver boots. They belong to our studio model. I am putting shoes that I feel have some character against a roll of brown paper in the same way that photographers often put people against white paper. You can see the early stages of the painting below the final version. This and many others are for sale at the Artsetter site.
This is the fifth in a
series of images of New Orleans neighborhoods taken in February 2010 the
weekend before the Super Bowl victory and two weeks for Mardi Gras. I certainly
did not have time to cover them all but this series will provide a glimpse of
the city that I hope you will want to visit.
The Garden District is
probably the best known area outside the downtown. It was built by transplants
form New York and New England in the 1850s. They tended to build large houses
with gardens on the outside, unlike the French who built their gardens hidden
in the back or center of houses. It is bounded by St. Charles Ave, Jackson Ave,
Louisiana Ave. and Magazine Street. I did not spend much time here this trip so it is supplemented with pictures from earlier trips. You see many of the southern live oaks planted in the early 20th century,
There is also a picture of Commoander's Palace located at 1403 Washington Street This was my parent's favorite place to take out-of-towners for the big night out in the 1950s. For informal seafood they went to Bruning's in the West Endbut it got wiped out by Katrina. I have been back several times more recently and the food remains great. This first five images are from 2010.
Cisco has recently announced the launch of the second I-Prize global innovation
contest where entrepreneurs worldwide can collaborate and submit
proposals for Cisco’s next billion-dollar business idea. I wrote about the
first contest (see: Cisco I-Prize – Mining the Web and the World for
Innovation) and the
results. Following the first I-Prize, which drew nearly 2,500 entrepreneurs,
this year participants will have access to an expanded portfolio of Cisco
collaboration solutions to build on as they share their ideas with others
globally. The winning team will be eligible for $250,000 in prize money.
are four main categories as described by Cisco:
future of work: Use the power of the network to bring together customers,
suppliers and associates to propose solutions that will change the way
companies and organizations do business.
connected life: Showcase technological advancements that will dramatically
improve living conditions and culture. This category will require people to
envision a life of seamless connectivity.
ways to learn: Create innovative solutions that will transform when, where and
how people learn.
The future of entertainment: Devise next-generation solutions that
will change how people play.
their topics. I-Prize contest participants will be able
to use the following Cisco collaboration tools:
and Share, a social video community where
contest participants can record, edit and share video; comment, rate and tag
interesting content; and use speech-to-text translation for easy video search
Cisco Pulse, a search platform that dynamically tags content as it crosses the
network, allowing contest participants to accurately locate and rapidly connect
with the best available experts and information on a particular topic.
Cisco WebEx™, an online
meeting platform for audio and Web conferencing that enables users to share
documents and desktops in real time.
TelePresence™, an immersive, virtual meeting experience that combines innovative
real-time video, audio and interactive technologies to give people in
distributed global locations a wide variety of face-to-face collaboration
This is a good
way for Cisco to gain more exposure for its collaboration suite. I-Prize
participants will also have access to a management platform, powered by Spigit, which enables participants to buy and sell ideas
on an open market (see: Innovating Through Market Games with Spigit). The idea market lets contest participants establish the value of their
ideas through trades. Shares of ideas are purchased with virtual currency
awarded to participants based on the value of their contributions on the platform.
This is the same platform being used by the upcoming Enterprise 2.0 conference
to help participants and others evaluate potential sessions.
seems to be a win-win for Cisco as they get to harvest new ideas, showcase an
innovative crowd-sourcing program, as well as feature their collaboration
Jane McConnell is an intranet strategy consultant based in
France who has worked with intranets since 1998. She recently published her
fourth annual Intranet trends survey and report. Data was collected from nearly
300 organizations worldwide between June and September 2009. Organizations
range from under 5,000 to over 100,000 employees. The five major trends for the future of intranets covered in the 2010
report are summarized below.
The intranet is starting to become the entry point into the “workplace
web” - the collection of resources and information needed by staff. This
includes applications, intranet sites, specialized portals, team spaces,
collaboration spaces and so on. This was the original vision for many intranets
but rarely realized. The current evolution is from a fragmented workplace web
to a hybrid one and finally to the end goal, a unified workplace web. In the “unified” workplace web, the
intranet or enterprise portal is the front door to the organization’s
information, business and collaborative resources and places. There is a ways
to go as today only 15 percent of the survey participants have achieved a
“unified workplace web”.
Team-orientation is rising as firms are
starting to bring collaboration spaces inside the intranet. Today,
the vast majority of organizations already have team places but they are
usually not considered part of the intranet. These places sometimes become mini
silos. Now as the way of
working becomes more collaborative and enterprise 2.0 concepts spread, this is
beginning to change.
A more people-focused approach is being
adopted. In the past the intranet has traditionally
been a place where organizations provides content for employees to read and
use. Communication was primarily top-down. This is changing with the
introduction of social media. I have found that advanced organizations are
recognizing the need to be more people oriented. That was the case with the
Booz Allen work where profiles are the foundation for their collaborative
Intranets are also becoming more real-time through chat,
micro-blogging, and other tools. In addition, intranets are also becoming place
independent as anytime, anywhere access grows through mobile devices and home
These are only some of the highlights. I certainly agree with these
trends. You can see the complete report at Jane’s Net Strategy site.
Today's post was written by Ken Muir, Chief
Technology and Strategy Officer of Novell's Collaboration Business Unit. As a disclosure, I received no payment or any other favor for this post to appear. I have written about Novell's collaboration tools in the past and was happy to accept their offer of a conceptual post that was not a product promotion. The following qualifies and adds to the general conversation about enterprise 2.0 so I am glad to feature it today. I certainly agree with his point that consumer Web tools are usually not the right choice for use inside the enterprise. The rest is in Ken's words, unedited and a brief bio for Ken follows the post.
What’s wrong with existing
collaboration tools? Traditional collaboration
solutions, such as instant messenger, content publishing and knowledge
management tools, allow for information sharing, but they are also missing a
key capability, the ability to work the way people do. They
stifle productivity and fragment information by forcing people to work separately
with incongruous tools - hindering the collaborative process.
For example, imagine you’re tasked
with selecting a new product name. You meet with a colleague, start
brainstorming, and capture some initial ideas in a document. Then you e-mail the
document to the rest of your team for their input. Just the process of opening
an email, browsing to find and attach the file takes you out of the creative
Moreover, as your colleagues
begin sending their feedback, you are collecting and aggregating the changes,
hopefully capturing everything and keeping everyone up to date, without
overloading them with extraneous communication. This wastes times and distracts
from getting to the end goal of selecting that new product name.
Users want software that allows
them to work together in a single collaborative environment, instead of having
to jump from an Office program to chat to knowledge bases in a futile effort to
Why are social media tools a
problem for the workplace? Social messaging tools have exploded in the last few years
and users are finding that they enable interactions that are not available with
traditional, enterprise collaboration tools. As a result, employees are
bringing into the office the tools that work best for them. In fact, according
to IDC, 54 percent of people use social tools for business more than two times
per week, and that number is growing every day.
So, what’s the big deal? And why should IT security staff be
concerned? Historically, humans survived in groups, and it’s the way we seek to
solve problems today. It’s our nature to gravitate to talking with others to
tackle challenges. These tools mimic the way people work and behave, making
them highly desirable for business. While tools like Facebook and Twitter
started in the consumer space, people quickly realized they could extend these
tools to produce more successful outcomes in the enterprise. People use these
tools to produce faster, better outcomes that will improve their competitive
There’s a real value to the enterprise
to incorporate these types of tools—if they can just figure out how to do it
within compliance guidelines.
The reality is that social media brings
out new challenges for meeting enterprise security and regulatory requirements.
The boundaries aren’t clear and employees aren’t waiting around for enterprise
approval to start venturing out to Facebook and other channels. Many of these tools are brought in under the radar, making
it difficult for IT to police them. Of course, employees using outside,
unsecured tools in an unstructured way increases risk on numerous levels.
A new way to work and
compete effectively: There’s a tremendous opportunity
to support the rhythm of how people and teams want to work. The first step is
bringing together the relevant people, conversations, assets and incoming
social input in an environment that’s intuitive to the user.
People are more productive when
they can co-create, share and edit documents in real-time; stay on top of
issues and topics with selected feeds; and see the "big picture" when
files are organized with related groups and conversations. To truly drive
collaboration though, businesses need more than another place to store files
and communicate. They need tools that encompass the following attributes:
·Highly adaptable workflows that support the
speed and quality of business outcomes
·User provisioning, sign-on and
permissions that leverage the current enterprise identity and access management
·Granular, policy-driven controls to content
visibility and access
·Support for collaboration across
·Interoperability with existing tools for
·Audit records for compliance
While there are new web-based
consumer collaboration tools hitting the market, many lack the critical
security components necessary for managing and protecting business content. To
satisfy risk managers and auditors, enterprises must find a way to meet the
basic human need of true collaboration, supported with the right enterprise
Conclusion: The collaboration space is
undergoing a radical transformation. Real-time authoring and social messaging
tools, with the right security and compliance underpinnings, give people the
business productivity environment that results in higher quality ideas and
better informed group decisions. Enabling this environment across continents
and organizations clears roadblocks to employee productivity and helps
businesses get competitive ideas to market faster. That’s a solution that both
business users and risk managers can embrace.
Ken Muir is the Chief Technology
and Strategy Officer of Novell's Collaboration Business Unit.His responsibilities include the
overall technical vision and strategy for Novell's collaboration products,
including Novell Pulse, a next-generation real-time collaboration solution for
the enterprise.Ken joined Novell
in 1995 after graduating with honors from the University of Utah with degrees
in both Electrical and Computer Engineering.As an Engineer at Novell, Ken worked on AppWare,
NWAdmin, ConsoleOne, and ZENworks.Ken was a lead engineer in building the ZENworks product and holds two key
patents in the area of software distribution.Subsequently, Ken has held various engineering management
positions including Vice President of Engineering over ZENworks and
GroupWise.In 2007 Ken was named
as Chief of Staff to Novell's CEO, Ron Hovsepian where his responsibilities
included working closely with the CEO and the Executive Leadership Team in the
daily operations of the company.
Here is the
twelfth in a new series of posts that provide access to my favorite tweets that
contain links to useful information. Some of these I did to link to
things I found useful and others are RTs that I want to save for the same
reason. Since Twitter archiving is an oxymoron, I am now going to post my
favorite links for the month so they can be easily accessed later. I will
repeat this once or twice a month depending on volume.
I spot tested the
reduced shortened urls and they all should work. I hope this is also useful for
you. Let me know your favorite tweets for the month.
Two of my Fast Forward
colleagues have been posting a number of excellent posts on the role of HR
within enterprise 2.0. I think that this is one of the missed opportunities and
neglected areas in the enterprise 2.0 area. So I want to bring this work to
your attention in case you have missed it. I have commented on a few of them so include that here.
First, here are some of the posts by Jon Husband:
HR Series –
Performance Management in an Enterprise 2.0 Context: (my comment: I
believe the transparency built into the E20 tools will change performance by
their nature and by human nature. People do a better job when they know that
others can see what they are doing. In the XM Radio case I reported on in 07,
the company had its first on time on budget project after using a project
management tool with E20 transparency. So Jon you are right, the new work
environment and tool sets requires some creative thinking on performance
management. I think this is on of the unrealized opportunities in E20. A small
part of the solution is tools that provide clear monitoring and analysis. A
much bigger part is new policies that recognize that we are in the 21st
century. The FCC has recently recognized this and is changing how they assign
bandwidth. Companies and their HR organizations need to make these changes. The
winners will do it.
A framework for
social learning in the enterprise:(part of my comment) This is a great
summary of where learning should be today with the Web and E20.As noted in The Social Factor, simply
having knowledge is no longer power but knowledge sharing is now power. The
position you outline is also where learning should have been in the latter part
of the 20th century. I always found that collaborative learning was most
effective for acquiring skills and knowledge but also enabled the
organizational learning to continue.The Web now makes this approach more possible and essential for survival.
Here are some
of the posts by Rob Paterson:
HR Series – The
Core Problem – The Job! Rob starts with this interesting observation: the “Job”
as we know it is a 19th century idea. In America very few people as a
percentage of the population had job before 1905. Then the whole purpose of a Job
was to DESKILL people and this continues in many parts of our lives.
Here is a 14" x 18" acrylic paintings of my old shoes. I have had these shoes for years and they are very comfortable. I tried to convey this feeling in the painting. Like many of my works, it is available for sale at Artsetter.com.
This is the fourth in an 18 part series over the next few months of images of New Orleans neighborhoods taken in February 2010 the weekend before the Super Bowl victory and two weeks for Mardi Gras. I certainly did not have time to cover them all but this series will provide a glimpse of the city that I hope you will want to visit.
reports that the importance of hubs may have been overstated and quotes Kitsak
and his colleagues. "In contrast to common belief, the most influential
spreaders in a social network do not correspond to the best connected people or
to the most central people.”
It goes on to
report that by contrast, "a less connected person who is strategically
placed in the core of the network will have a significant effect that leads to
dissemination through a large fraction of the population." In fact it is
being at the core of networks with the most connections that makes you the most
influential.So, if I understand
this correctly, it is being near the core and being near the best connected
individuals that makes you the most influential as long as your group is also the
most connected.Sounds a bit
Perhaps the most
influential generate the ideas and then those near them who are best connected
or their group that is best connected get the ideas out.Or perhaps it is hanging out with well
connected people allows you to get your ideas out. So I should remain in
contact with the well connected writers on this group blog but we need to spend
more time together as the authors conclude, “When multiple spreaders are
considered simultaneously, the distance between them becomes the crucial
parameter that determines the extend of the spreading.” Perhaps you need a
generator and a spreader but they did not mention this. They do say that their
analysis “provides a plausible route for an optimal design of efficient
The BU team
tested their idea on a diverse set of networks including the 5.5 million
members of LiveJournal.com, the network of email contacts in the computer
science department at University College London and the network of actors who
have co-starred in adult films as defined by the Internet movie database.The article did cover the method of connection
for the latter group. I wonder what the differences and similarities were
between these somewhat diverse groups.
What has been
your experience here? Are you a hub, a genrator, or a spreader? Can you be
The New York Times
had an interesting article, YouTube’s Quest to Suggest More, that covered their
goal to have people stay longer on the site which would increase ad revenue.
Compared to other Web sites with similar content (or really almost any Web
site) they are way ahead. But compared to that other channel for viewing
content, televsion, they are way behind. Users spend an average of 15 minutes a
day on the site and they spend about five hours in front of the television.
To increase time
spent on YouTube Hunter Walk leads a team of about a dozen engineers, designers
and project managers who are fine-tuning YouTube to users what they want, even
when users aren’t quite sure what they really want. This is where discovery
comes in. One way is to select the 10-15 most appealing videos for a specific
user from their library of over 100 million.
The process starts
with search. The NYT reported that in November, Americans typed some 3.8
billion search queries on YouTube, more than on any search engine other than
Google, according to comScore, a market researcher. But there is a
difference. While Google queries tend to be very specific, users often come to
YouTube with requests as vague as “funny videos.” This is where discovery can
help by providing a range of results that are not simply literal matches.
One challenge is when
to anticipate the user might be getting tried of their original topic and
proactively offer related content to keep them on site.One way to provide good options
suggesting videos that users may want to watch based on prior viewing before, or
on what others with similar tastes have enjoyed. The effort requires
data-mining techniques similar to those used by and Amazon to make music or book recommendations.
Darwin Ecosystems is
also in the discovery business. Instead of offering content in a list format
based on your prior behavior or others similar to you, it offers a set of
topics arranged in a Scan Cloud™ that correlate with the original search term
or, as we say attractor. Then you can hop around to explore the related topics
based on your interests. It is an alternative model to trying to read your mind
as YouTube and Amazon do.Instead,
it gives you a range of choices in an easy interface to allow you to better
make up your own mind.
Here is an interesting idea. Marc Andersen, my former Renaissance colleague, posted recently on his blog on applying "product service
systems" to corporate environments. He was inspired by a Boston Globe article, The Leased
Life, on how people should share products across their communities. Many people
purchased tools and other things they rarely use, causing an unnecessary strain
on their budgets and the environment.The globe reported that this has been recognized and
Web sites have started to facilitate these transactions.This is another example of the
potential of Web 2.0.
wrote about how this practice makes sense for more efficient use of services
inside the enterprise and I agree. He also noted that today’s collaborative
tool sets can facilitate these internal marketplaces.Enterprises would have to modify their cost structure and
accounting to facilitate these exchanges but that should not be too hard.
making people aware of the services and arranging for micro-efforts and the
associated micro-accounting would have potentially difficult with older
technologies. However, just as on the Web with Web 2.0 sites, the transparency
within enterprise 2.0 platforms can also make these internal micro-markets for
service exchange more accessible.
that the right tools are available the remaining factor to make this work is
the ability to understand the value of these exchanges and the vision to
implement them. In a market where employees are asked to continuously do more
with less, an internal services market for under-utilized resources should
appeal to most executives.Thanks
to Marc for making the suggestion. You should check out his blog as there are a lot of other good ideas there.
According to the Guardian (see BBC tells news staff to embrace social media). BBC news journalists have been advised to use social media as a primary source
of information by Peter Horrocks, the new director of BBC Global News. He took
over last week and said it was important for editorial staff to make better use
of social media and become more collaborative in producing stories. They quote
him, "This isn't just a kind of fad from someone who's an enthusiast of
technology. I'm afraid you're not doing your job if you can't do those things.
It's not discretionary."
I would agree. Getting material for
articles is one of several ways that traditional television news media needs to
make use of social media to survive the social media onslaught. For BBC news
editors, Twitter and RSS readers have now become essential tools and aggregating
and curating content with attribution are essential skills. In addition, BBC's
journalists have to integrate and listen to feedback for a better understanding
of how the audience is relating to the BBC brand.
At Darwin, we have been talking with
a number of major traditional media organizations about using the Darwin
Awareness Engine™ to help with their news harvesting efforts. It allows you to
see what is going on around a topic and find the unexpected, as well as the
news breaking in real time.
The BBC also created a social media
editor post in October. This is another related trend I have reported on here
(see Mainstream News Take on Social Media Directors.The Guardian concludes by noting that as technology is
changing the nature of journalism, the BBC is trying to keeping up with the
pace. Horrocks is quoted again, "If you don't like it, if you think that
level of change or that different way of working isn't right for me, then go
and do something else, because it's going to happen. You're not going to be
able to stop it."
Here is the eleventh in a new series of posts that provide
access to my favorite tweets that contain links to useful information.
Some of these I did to link to things I found useful and others are RTs that I want
to save for the same reason. Since Twitter archiving is an oxymoron, I am now
going to post my favorite links for the month so they can be easily accessed
later. I will repeat this once or twice a month depending on volume.
I spot tested the reduced shortened urls and they all should
work. I hope this is also useful for you. Let me know your favorite
tweets for the month.
This is the third in an 18 part series over the next few months of images of New Orleans neighborhoods taken in February 2010 the
weekend before the Super Bowl victory and two weeks for Mardi Gras. I certainly
did not have time to cover them all but this series will provide a glimpse of
the city that I hope you will want to visit.
This is a subset
of the Lower French Quarter, the quieter part of the French Quarter. On the lower end of Decatur there are
some good bars and causal places to eat, such as Fiorella’s and Coops Place,
that are much less tourist oriented than what you find in the upper French
Quarter. There are also some good
coffee shops and late night places. It is close to the music clubs of Frenchmen Street. I also included the adjacent lower French Market. You can click on an image to expand it.
Here is a 18" x
24" acrylic painting of an American breakfast with two english muffins,
bacon, breakfast fries, and two eggs over easy. It was served at the Copper Beech
Inn in Ivoryton, CT and was delicious. This is the seventh
in a series of breakfast paintings in various countires. More to follow.
The Center for
Marketing Research at the University of Massachusetts Dartmouth conducted a
study on social media by Nora Barnes and Eric Mattson on the usage of social
media in fast-growing corporations. All interviews took place in October and
November of 2009. The 2009 study looks again at the Inc. Magazine 500 social
media usage for the third consecutive year, allowing for a longitudinal study
of corporate use of social media.
In 2007, the study
found that the Inc. 500 was outpacing the more traditional and larger Fortune
500 companies in their use of social media. For example, with blogs, the 2007
some research showed that 8% of the Fortune 500 companies were blogging compared
to 19% of the Inc. 500. This difference continued in 2008 with 16% of the
Fortune 500 blogging vs. 39% of the Inc. 500. And it appears the Inc. 500’s
lead in blogging will continue in 2009 with the Inc. 500 now blogging at a rate
This research shows that
social media continues to penetrate parts of the business world at a fast rate.
In all three studies, questions looked at with six prominent social media
(blogging, podcasting, online video, social networking, message boards and
wikis).In 2009, several new tools
were added including Twitter, Linkedin, Facebook, and MySpace.
Social networking continues
to be the most familiar social media tool to the Inc. 500 with 75% of
respondents in 2009 claiming to be “very familiar with it” (compared to 57% in
2008). Twitter’s has captured “share of mind” in the first year of being
studied with sixty-two percent of executives reported being familiar with it.
Looking across the three
years, social networking and blogging have have continued to grow in adoption,
the use of message boards, online video, wikis and podcasting has leveled off
or declined. The addition of Twitter (considered by respondents to be both a
microblogging site and a social networking site) in the latest study shows that
52% of the Inc. 500 companies are already using this tool for their business.
Forty-three percent of the
2009 Inc. 500 reported social media was “very important” to their
business/marketing strategy and 91% of the Inc. 500 is using at least one
social media tool in 2009 (up from 77% in 2008). In addition, as they ramp up
their usage, the Inc. 500 companies are also seeking to protect themselves
legally, with 36% having implemented a formal policy concerning blogging by
This is consistent with
other studies I have seen in the past two years. It is nice to see the
continued increase in social media use by business. It also makes sense.
Here are my AppGap posts for February. I am also writing in
another Corante blog, FastForward (see right side bar for links), The AppGap
posts began toward the end of January 2008.Here, I am primarily doing product commentaries with a few
other things thrown in. Below are the ones for February. There will be more in
Social Media is moving
into television on an increasing basis as I have covered a bit on this blog.
This is the theme of a post by Tim Dillard on TheNextWeb: Will 2010 be the Year
of Social TV?For example, fans of
certain TV shows from different time zones are saving the latest episodes of
their favorite shows and then arranging common viewing times with their friends
to watch the shows whilst discussing the action together on Skype,
The shows themselves are
also launching efforts, sometimes with mixed results. In the UK, high profile
post-apocalypse drama, BBC's 'Survivors', launched with stream of tweets from
'survivors'. They were supposedly trying to get messages out to a world in
which most of the population had been wiped out by a mystery virus. However,
the effort did not last. In another failed case, Fox tired integrating Twitter
during reruns of sci-fi series 'Fringe' in the US. It got criticism almost
immediately from the show's fans by swamping the screen with tweets from the
cast and crew of the show, thus obscuring much of the action. Sounds like those
tweets do blast you with multiple tweets in a row, except even worse.
It seems the most
successful efforts so far are user generated. For example, with Twitter,
real-time conversations about TV shows at the shows are broadcast live are
linked together through the use of hashtags. This is the same with online communities. The television
shows will need to move better in this direction by listening to their viewers
and being creative.
Here is the monthly listing of my Fast Forward blog posts. I
find it helps me with an archive and hopefully is also useful to you. There is
a separate category for these summaries in my right side column on this blog.
There will be more in March.
Alterian has conducted its
seventh annual survey on online marketing. This year’s sample covered 1068
marketing professionals worldwide. It found that 66 percent of respondents will
be investing in social media marketing in the next 12 months. Where is the
money coming from in an ear of tight budgets? The survey found that 40 percent
of those investing in social media marketing said they would be shifting more
than a fifth of their traditional direct marketing budget towards funding their
social media marketing activities. This supports other statistics from the
Alterian survey that found that the majority of respondents (67 percent) feel
social media is either ‘increasingly important’ or ‘critical to success.’ I have seen similar results in other studies and through my own experience.
The survey also found
that 36 percent of respondents are investing in social media monitoring and
analysis tools. It is a growing field and I have discussed a number of them on
this blog. This is a significant percentage, considering the maturity of the
channel. It appears to reflect a growing understanding that a social media
marketing strategy needs to be based on listening to customers and prospects
and its ROI needs to be measured. However, the 64 percent who are not planning
this investment may be left behind, as you need to see what impact your efforts
achieve, as well as what customers are saying about you.
The research also
explored the importance of customer engagement, a critical component to success
in the opinion of many, a view I share. It found that over half of respondents
(51 percent) are placing a ‘fair’ or ‘significant’ amount of effort on moving
from a campaign-centric direct marketing model towards multi-channel customer
engagement – in fact only 7 percent are making no effort at all.This is good news.
The Web and social
media continues to change marketing, whether it is for products or politicians.
The same holds for traditional news media as many long time news providers have
found out too late. It appears that some marketing professionals have awakened
to this change and are making steps to take advantage of it. 2010 will be an
interesting year for business applications of social media, both inside and
outside the enterprise.