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« The Future of Publishing/Media Panel at Webtrends Engage | Main | My Favorite Tweets January 16 - 31 2010 »

February 04, 2010

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JWilfong

Totally agree that the most junior marketer should not have the design chair. As a Gen Yer, I know that I have many experiences in technology and grew up with it. However, the language of marketing is very sophisticated and just because someone is familiar with a tool does not mean they really know it. I would want to be part of a diverse panel of experts in designing any social media campaign. For instance, my background is in psychology, tech, and organization development. I would want to throw in a CTO, someone from IT, a business analyst, marketing experts, and HR people before rolling out anything!

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