Euan Semple, blogger at the Obvious and former lead on KM at the BBC, was recently interviewed by guruonline TV in the UK (see Social Media Advice for Business). He answers a number of questions such as why business should get involved with social media, how businesses should get involved with social media, what are common elements are there to social media., how practical is social media to business, and more. There are 15 video segments in the interview.
Euan sees Web 2.0 and enterprise 2.0 not as distinct movements, but the natural evolution of the Web. He feels it is best for business to get gradually involved and experiment. It can be very practical and easy to get started. Many IT departments see this easy start as a threat. Social media can have a significant effect on business culture and Euan sees that as a large part of the excitement. It allows more people to participate in the business process. Some managers see these tools as potential for a loss of control. However, Euan sees these tools as a better for the smart manager to get alignment with and support for his or her goals.
There is much more but I hope I have enticed you to watch the complete show.