Nora Ganim Barnes at the University of Massachusetts and Eric Mattson at Financial Insite recently released a study on the Fortune 500 and Blogging. The study found that eighty-one (16%) of the 2008 Fortune 500 have a public-facing corporate blog. What is more interesting is that the higher you are in the standings, the more likely you are to have a blog. The study reported that of the top 100 Fotune 500 companies, 38% (31 companies) have a corporate blog. Those listed 101-200, 25% (20 companies) have a corporate blog. The top 200 companies account for 63% of the Fortune 500 corporate blogs. In contrast, the bottom 200 (those listed 301-500) account for 26% of the Fortune 500 corporate blogs.
They are open to interactions as over 90% of the Fortune 500 blogs take comments, have RSS feeds and take subscriptions. The study says that, “these blogs are kept current with frequent posts on a range of topics. It appears that those companies that have made the decision to “blog” have utilized the tool well. There is frequent posting, on-going discussion and the ability to follow the conversation easily through RSS or subscriptions.” In addition, 23 (28%) linked to a corporate Twitter account.
However, the Fortune 500 lags behind over sectors as the 57% of charities, 41% of higher education institutions, and 39% of the smaller Inc. 500 have institutional blogs. But many seem to be trying. I would like to see a comparison on revenue and profits with blogging. Not that you can claim a cause and effect but you can see if the most successful companies are ones that have the vision to operate blog. Has anyone looked at this?
Improving Processes in Internal Communications. It will be held on July 24 - 26, 2006 · at the Hyatt Harborside, Boston, MA. Te focus this year is on focus on keeping information updated, best practices for redesigning your Intranet, utilizing Wikis and Blogs, streamlining business processes and managing global Intranets. I am pleased to see the focus to include new web-based tools.
______________________Thankx on this nice sharin
testking HP0-Y23
Posted by: alice | November 12, 2010 at 02:00 PM