I write about Enterprise 2.0 for several blogs but I am an enterprise of one so many of the tools do not apply to me. However, there are many that do seem useful. So I decided to look at the possibilities in a more systematic way. This week I am doing a five part series that offers the results. First, I followed my own advice and mapped out my business workflow. Then I looked at the tools I currently use for each major step before thinking about any further moves into the enterprise 2.0 space.
Since I write for multiple blogs and provide blog consulting services to businesses, my work flow in very content heavy. I decided the three main sections are one: content monitoring, two: content collecting, assembling, and creation, and three: content publishing and archiving. Step two then reaches into both step one and step three for new content.
At the suggestion of my friend, Kate Pugh, I enlisted the help of Gil Yehuda, former analyst at Forrester Research. He wrote the excellent report, Forrester TechRadar™ For I&KM Pros: Enterprise Web 2.0 For Collaboration, that I reviewed here, see - Forrester on Enterprise 2.0 for KM Professionals. Gil was generous to provide some excellent advice, as well as a sounding board for my initial ideas. The most complex step is the second one that was where we had most of our discussion. Gil also altered me to some excellent free tools for the first step. Tomorrow I start there.
Social Computing Magazine has started to run this series. The logo on the left came from their posting. I hope this series is useful to all the other one-person enterprises, as well as those in larger firms who still need to manage their own content. I welcome additions and approaches that you have found useful.