There is an increasing web and television interaction (see Twitter and TV – a Good Combination – Making TV More Social, as well as all the TV related blogs lists and review sites in the side bars on our Tvissimo blog). Here is another creative example, SnapMyLife, a Newton MA based mobile photo-sharing site, and The Travel Channel have a partnership giving viewers early access to content from the popular No Reservations program. I have enjoyed this show a number of times.
No Reservations features host Anthony Bourdain and his culinary and cultural adventures around the world. It is now in its second season with SnapMyLife. Before new episodes air on Mondays at 10:00 p.m. ET on the Travel Channel, SnapMyLife will post ‘sneak peek’ photos and content at their SnapMyLife site. Their SnapMyLife users are able to comment on the photos.
The sneak peek photos are taken by Anthony and his crew as they are shooting episodes on location. The photos capture behind-the-scenes footage of the show’s production, giving millions of SnapMyLife users a unique look into the life of a traveling television crew. Thus far this season, a loyal following of SnapMyLife users and No Reservations fans have subscribed to receive No Reservations photo alerts in the form of MMS and emails when new content is available.
SnapMyLife was launched in April 2008 and has quickly grown to more than 1.5 million unique visitors per month and more than 600,000 registered users. Mobile phone users from every country in the world use SnapMyLife to share pictures, make friends, see location-tagged pictures on interactive maps, add favorites, comment, and chat.