Here is a nice concise video of future trends by Ben Hourahine the Futures Editor of Leo Burnett. I got this from the IF Team who got it from the blog, Only Dead Fish. This blog is written by Neil Perkin. I'm the Director of Marketing & Strategy for the commercial functions of IPC Media, a UK publisher of consumer magazines and associated websites. It looks like a good blog. As Niel writes:
“Only Dead Fish is where I blog about stuff I find interesting. So this is an advertising blog. And a planning blog. And a digital marketing blog. And often a communications blog. And sometimes a media blog. Or a social media blog. And the odd bit of design. And culture. Oh, and then there's the chickens...”
One of Ben’s trends says that social networks will have an increasing influence over what we do, buy, and think. Blogs play a role here is viral marketing within social networks, another reason to get your blogs up and running. This link above is just another example.
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