Toyota Scion Moving Big in Virtual Space Marketing

Since the car is really weird, Toyota has decided to make Scion the poster child of virtual marketing. The brand is in the following:

There.com - Scion launched Club Scion in There.com, a three-story nightclub with dance floors, music and hot tubs. Each level reflects a different Scion model.

Second Life, - we all know about them and so do many businesses who are selling their goods and services there with no physical inventory. Scion tracks virtual ROI through online chatter. The brand's Scion City in Second Life has generated 10,000 blog posts from April to June and is the third most recognized brand behind Reuters in SL

Whyville.com, geared toward kids so they do driver’s ed and other kid related stuff. As the site says,” Whyville is a virtual world where boys and girls from all over the real world come to chat, play, learn, and have fun together. You design your face, earn clams by playing games, hang out at the beach, and go to town events at the Greek Theater. You can start your own business, buy a car and give your friends a ride, or write for the town newspaper.” You can buy a Scion even though you are too young to drive in the physical world.

Gaia.com – the site says that “you're already a part of Gaia. By virtue of being on this planet, you play a unique role in the global community: you're an essential component of an amazingly intricate and interconnected planetary system.” It is Gala’s world we only live there.

Why sell real cars when you can do virtual ones and they are even better than the Prius for climate change.