The next revolution in interactions – McKinsey

There is a nice report from some McKinsey guys, The next revolution in interactions. The authors wrote, “In today's developed economies, the significant nuances in employment concern interactions: the searching, monitoring, and coordinating required to manage the exchange of goods and services.” They say that traditionally the focus of business and IT investments has been on production rather than interactions.

In today’s post-knowledge economy it is interactions that count for the most. It now the participation economy and interactions are the key to business. It is the interactions that need to be supported. Fortunately, the web 2.0 (do not like the term – but do like the concept) provide great support for these interactions. The McKinsey guys add:

“Currently, jobs that involve participating in interactions rather than extracting raw materials or making finished goods account for more than 80 percent of all employment in the United States. And jobs involving the most complex type of interactions—those requiring employees to analyze information, grapple with ambiguity, and solve problems—make up the fastest-growing segment.”
Putting these interactions into tools that provide a searchable archive for reuse makes a lot of sense.