Cesar Brea be the Lunch Speaker at Boston Business Blogs Workshop June 7

On June 7 Amanda Watlington will be leading one of our Business Blogs Workshops at Novell in Waltham, MA (near Boston). Cesar Brea has agreed to serve as our lunch speaker. Cesar is the managing partner of ESM Partners, a consulting firm specializing in helping its clients launch enterprise-software-based businesses and other programs. In the past year, Cesar has worked with both public and private commercial firms, as well as other such as Harvard's Kennedy School and MIT's Sloan School, both of which are cases in our book. Cesar publishes two blogs and his personal blogging is also a case in the book. He has implemented blogs as part of broader solutions elsewhere for clients; he has also recently been a featured speaker on blogs and other social networking technologies for such organizations as the American Marketing Association and the Public Relations Society of America. We are very pleased to have him join the session.

The one day workshop, led by Amanda, is based on Business Blogs: A Practical Guide. The session is designed to enable you to:
• Identify successful enterprise blogging techniques and policies from over 70 cases
• Understand what critical competitive advantages blogs, wikis and RSS bring to business
• Be able to assess the opportunities, risks and advantages of business blogs
• Understand the uses of blogs for external and internal communication
• Develop blog tactics for Personal Knowledge Management
• Understand wikis and how they accelerate effective collaboration
• Know how to get your blog at the top of the search engines
• Understand the basics of Enterprise RSS and how-to syndicate blogs
• Define clear objectives for your business blogs, wikis and syndication
• Be able to start business blogging, wikis and syndication with confidence