Here is an interesting idea I heard from Renee Blodgett. The new publishing tool, Bubbler, provides web publishing with the ease of blogging. You can build a regular Web site or a blog. It is designed for the small office/home office/consultant market. It is another example of the impact of blogs on the Web. Bubbler offers audio podcasting and video presentations. Both of these capabilities would be good for low cost e-learning modules. It also provides messaging to send instant messages, invite input from others, and receive notification when updates to sites are made are made. There is also file sharing to further support collaboration.
This suite of tools seems especially useful if a small business or consultant wants both a Web site and a blog which is frequently the case. A number of the people we interviewed for Business Blogs: A Practical Guide. For example, Pito Salas, head of BlogBridge, blog and RSS reader, writes a blog and maintains a web site. He links from the blog to the BlogBridge site and from the Web site to his blog. The two communication channels complement each other. The blog offers longer, more informal conceptual pieces. The site offers facts and other self-contained product information. As his thoughts become more formal, he moves them from the blog to the web site. There were many others with this complementary combination. Here are just a few:
Rosa Smith is a weight loss coach who runs the paid subscription Web site, Mind Over Platter and the blog, ThinkingThin.
Greg Reneicker of NewsGator, complements the company site with a blog in his name.
Buzz Bruggeman writes Buzzmodo and Buzznovation to complement his Active Words site.
Renee Blodgett writes the blog, Down the Avenue, to compliment her site for Blodgett Communications.
Kathleen Gilroy writes a blog in her name to complement the Otter Group site.
Anne Stanton writes the President’s Update to support her firm, the Norwich Group.
Yvonne DiVita writes the Lipsticking blog to complement her Smart Marketing to Women Online site.
Any small business with a web site should consider a blog to complement, not replace, their web site if they want to establish closer connections to their customers. Bubbler provides a means to have both in the same tool.