Last week Amanda Watlington shared two conflicting views on the growth of RSS. In her post, Making RSS Adoption Simple, she links to a DM News that claimed, “a new report from Jupiter Research claims RSS will not have a significant effect as a supplemental alternative to e-mail marketing." She then writes that “as a user and an advocate of RSS, the biggest challenge appears to be demystifying the implementation and articulating the benefits. Consumer adoption will force both.” Amanda offers oem tips on making RSS more widespread.
In a second post, Slashdot Survey Shows RSS Usage to Increase, she provides a link to a study the Slashdot guys did with their readers that shows an planned increase in RSS usage. I would certainly agree with the latter finding. It is only a matter of time that RSS will play a major role in content distribution.
Hi Bill,
I agree! Not entirely in a marketing sense thoigh... here's something I published the other day (woudl love your thoughts on it):
Centered Communication: Weblogs and aggregation in the organisation
http://incsub.org/?page_id=19
Cheers, James
Posted by: James | March 30, 2005 at 07:34 AM