Press Releases Vs. Blogs - Dana VanDen Heuvel

Thanks to Anne Stanton for pointing me to Dana VanDen Heuvel’s discussion of the contrasts press releases with blogs. Her link came through Corporate Blogging. Dana’s blog received the Marketing Sherpa award for 2004 for best B2B marketing blog. For this comparison Dana offers a long list of contrasts such as:

Timed and calculated vs. Instant, reactive, fresh
Managed by marketing vs. Driven by individual
Talk about big things vs. Talk about cool things

There are a number of comments with additional comparisons. One I like is:

Declaring expertise vs. Demonstrating expertise