Thanks to Robert Scoble for pointing to the new blog of Charlene Li of Forrester Research. It is titled, Charlene Li’s Insights on Technology Developments in Media and Marketing. She comments in "First Forrester Blog" that since she covers the space, that she should have a blog and adds, “What better way to research a topic than to actually practice it!”
In a much more modest way this is how I started. In May 2004 I secured a free lance assignment for Portals Magazine to write an article on business uses of blogs. So I started one as part of my research and got hooked.
Charlene’s blog should be great to follow and I set up a RSS feed. I am addressing one of her entries, Fear of Corporate Blogging, in a separate post today to give the topic more room. In another post “JotSpot and the making of my own wiki” she discusses how a wiki could support her blogging efforts as she could “create a page that listed all of the marketing departments setting up blogs or delivering newsletters via RSS instead of email. Rather than act as gatekeeper for that type of information, it would be updated by the people most interested in the content.” Good Stuff.