I heard Rob Cross speak on social networks at KM Cluster in NYC in March and wanted to learn more. His book , "The Hidden Power of Social Networks," is now out and my copy arrived in the mail today. In it, Rob Cross and Andrew Parker argue that most managers have little comprehension of how their employees actually interact to get work done or to subvert leadership’s objectives. Formal "org charts" do not reveal the real social networks that make or break an organization's performance. This book shows how to find, assess, and support the networks essential to getting work done.
Patti Anklam provides a useful review at the Amazon site. In it she says that this book “provides the most complete treatment of the subject of applying the understanding of social networks to organizations as you will find.” She adds, the book is the “first fully practical, actionable work on social network analysis in organizations.” Patti has extensive experience with social networks and was one of the ‘idea practitioners” listed in the back of “What’s the Big Idea” by Davenport and Prusack. She describes hearing Cross speak on social networks four years ago and, in true idea practitioner form, soon began to implement their ideas at her work. I recommend reading both her full review and the book.